Year 13 Enterprise Business and Marketing

What will I learn?
This course will contain two components:-

• Marketing will cover marketing concepts and consumer behaviour. Students will be involved in developing a marketing plan for a new product including market situation, target customer profiling and marketing strategies around the 7 P's.


• Enterprise Business: This involves the students developing a business plan and operating an innovative, sustainable business under the Young Enterprise Scheme. They manage the business, market and sell a product or service, solve problems, organise and monitor their finances. They will interact with the business community and mentors and compete for national and regional awards and prizes.

Skills:
Creative and critical thinking, seeing and assessing opportunities, using initiative, taking the lead, working in a team, resolving conflict in a constructive manner, planning use of time, meeting deadlines, carrying through with responsibilities, communicating with other people visually, orally, and in writing, holding meetings, managing information, desktop publishing, practical production skills, market research skills, problem solving and decision-making skills, negotiation, calculating costs and prices, banking, basic cash book management, managing risk, project management, self promotion, personal confidence and networking.

Suits Students who:
- Are self motivated
- Enjoy responsibility and decision-making
- Want to learn new thinking skills
- Have a sense of creativity
- Want to develop business ownership skills
- Want to make sense of their learning
- Enjoy problem solving
- Are prepared to work cooperatively with others
- Love to challenge themselves
- Like to learn through discovery and experience
- Enjoy practical work

All students who complete YES will receive the YES micro-credential. The purpose of the micro-credential is to develop 21st century skills in New Zealand's rangatahi by providing an opportunity to set up and run a business in a real-world context.

These skills include: Problem solving, Networking, Teamwork, Working through failure, Agility, Communication and presentation skills, Time management, Planning, Leadership, and Creativity.