Level 3 Enterprise Business and Marketing*

Course Description

This course provides an opportunity to pursue a passion through developing and operating an innovative, sustainable business under the Young Enterprise Scheme where you will interact with the business community and mentors. Marketing concepts, consumer behaviour and total quality management are learnt in the real world context of your business.

Learning Opportunities

In this course you will need to:

Develop these skills:Explore this content:
  • Collaborate to develop a concept, respond to customer needs and demonstrate initiative, flexibility, integrity and professionalism.
  • Design thinking to identify a need and prototype a solution.

  • Manage resources including people, time and money with a total quality management focus.
  • Business planning and management to organise production and monitor finances.
  • Creative and critical thinking to make decisions and solve problems in a business and marketing context.
  • A marketing plan for a product including market situation analysis, target customer profiling and marketing strategies around the 7 P's.
  • Communicate visually, verbally and in writing.
  • Change management and the steps required to manage change successfully.
  • Plan and carry out a business idea.

Other information:

All students who complete the Young Enterprise Scheme will receive the YES micro-credential. The purpose of the micro-credential is to develop 21st century skills in New Zealand's rangatahi by providing an opportunity to set up and run a business in a real-world context.

Resources Required

1 Folder
1 Set of Dividers
1 Clear File
1 A4 Lined Refill Pad

There is an expectation that students will contribute to the capital of their own business. This may be through individual contribution, fund raising or selling supporters' shares. The objective is that the company earns enough money to pay back this investment plus a profit to each student.

Credit Information

This course is eligible for subject endorsement.

This course is approved for University Entrance.

Total Credits Available: 19 credits.
Externally Assessed Credits: 4 credits.
Internally Assessed Credits: 15 credits.

Internal or
L1 Literacy Credits
UE Literacy Credits
Numeracy Credits
A.S. 91379 v2
Business Studies 3.1 - Demonstrate understanding of how internal factors interact within a business that operates in a global context
Level: 3
Internal or External: External
Credits: 4
Level 1 Literacy Credits: Y
University Entrance Literacy Credits: 4r,4w *
Numeracy Credits: 0
A.S. 91382 v2
Business Studies 3.4 - Develop a marketing plan for a new or existing product
Level: 3
Internal or External: Internal
Credits: 6
Level 1 Literacy Credits: Y
University Entrance Literacy Credits: 6r *
Numeracy Credits: 0
A.S. 91384 v2
Business Studies 3.6 - Carry out, with consultation, an innovative and sustainable business activity
Level: 3
Internal or External: Internal
Credits: 9
Level 1 Literacy Credits: Y
University Entrance Literacy Credits: 0 *
Numeracy Credits: 0
Credit Summary
Total Credits: 19
Total Level 1 Literacy Credits: 19
Total University Entrance Literacy Credits: 10
Total Numeracy Credits: 0

Approved subject for University Entrance

Number of credits that can be used for overall endorsement: 19

This course is University approved and will allow you to meet the requirements for University Entrance.