Whangarei Girls’ High School

Year 11 Enterprise -Business Builder

Course Description

Enterprise Business Builder focuses on idea generation and design thinking so there is time and opportunity to learn and practice innovative thinking techniques. Students will create their own brand of ice cream and tailor it to a specific target market. They will investigate marketing strategies and learn how to conduct market research and determine costs to create a pricing strategy. Ultimately, students will have the opportunity to apply their business acumen to running their own food business at a WGHS Market Day.

Learning Opportunities

In this course you will need to:

Develop these skills:	Explore this content:
Thinking creatively, design thinking, and innovation techniques.	Idea generation techniques and product development.
Critical thinking including problem solving strategies and decision making approaches.	Team challenges to create and innovate.
Personal qualities of integrity, initiative and responsibility as well as interpersonal skills of teamwork, responding to customer need and respecting differences.	Market segmentation and creating typical customer profiles.
	Market Research and Marketing Strategy.
	Business planning tools.
	Plan and carry out a business activity.

Year Levels/Departments:

Year 11, Business, Money and the Economy

Resources Required

1 Ring Binder
1 A4 Lined Refill Pad