Whangarei Girls’ High School

Level 3 Enterprise Business and Marketing*

Course Description

This experiential course provides an opportunity to pursue a passion project by developing and operating an innovative and sustainable business. Students will integrate the concepts of market research, product development and business planning with the operation of their own innovative and sustainable business. They will also apply marketing theory to selling a product or service. The external standard will investigate how internal factors interact within a business that operates in a global context. Additionally, students will have the opportunity to participate in the Young Enterprise Scheme (YES) and pitch their business ideas at regional and potentially national competitive events.

Learning Opportunities

In this course you will need to:

Develop these skills:	Explore this content:
Collaborate to develop a concept, respond to customer needs and demonstrate initiative, flexibility, integrity and professionalism	Types of innovation and development of an innovative culture
Manage resources including people, time and money with a total quality management focus	Design thinking to identify a need and prototype a solution
Creative and critical thinking to make decisions and solve problems in a business and marketing context	Business planning and management to organise production and monitor finances
Communicate visually, verbally and in writing	Marketing plan including market audit, marketing strategy and action plan
Plan, carry out and evaluate a business activity	Change management strategies and methods of quality control and assurance
	Intellectual property

Other information:

All students who complete the Young Enterprise Scheme will receive the YES micro-credential. The purpose of the micro-credential is to develop 21st century skills in New Zealand's rangatahi by providing an opportunity to set up and run a business in a real-world context.

Year Levels/Departments:

Business, Money and the Economy, Seniors

Resources Required

1 Folder
1 A4 Lined Refill Pad

There is an expectation that students will contribute to the capital of their own business. This may be through individual contribution, fund raising or selling supporters' shares. The objective is that the company earns enough money to pay back this investment plus a profit to each student.