Whangarei Girls’ High School Whangarei Girls’ High School

Level 3 Enterprise Business and Marketing*

3ENT
Course Description

This course provides an opportunity to pursue a passion through developing and operating an innovative, sustainable business under the nationally recognised Young Enterprise Scheme where you will interact with the business community and mentors. Marketing concepts, consumer behaviour and total quality management are learnt in the real world context of your business.

Learning Opportunities

In this course you will need to:

Develop these skills:Explore this content:
  • Collaborate to develop a concept, respond to customer needs and demonstrate initiative, flexibility, integrity and professionalism.
  • Design thinking to identify a need and prototype a solution.

  • Manage resources including people, time and money with a total quality management focus.
  • Business planning and management to organise production and monitor finances.
  • Creative and critical thinking to make decisions and solve problems in a business and marketing context.
  • A marketing plan for a product including market situation analysis, target customer profiling and marketing strategies around the 7 P's.
  • Communicate visually, verbally and in writing.
  • Change management and the steps required to manage change successfully.
  • Plan and carry out a business idea.


Other information:

All students who complete the Young Enterprise Scheme will receive the YES micro-credential. The purpose of the micro-credential is to develop 21st century skills in New Zealand's rangatahi by providing an opportunity to set up and run a business in a real-world context.


Year Levels/Departments:

Business, Money and the Economy, Seniors



Resources Required

1 Folder

1 Set of Dividers

1 Clear File

1 A4 Lined Refill Pad



There is an expectation that students will contribute to the capital of their own business. This may be through individual contribution, fund raising or selling supporters' shares. The objective is that the company earns enough money to pay back this investment plus a profit to each student.